Xiaomi The Preferred Smartphone Brand in Sub-Rs 15,000 Segment: Counterpoint Survey

1 in three Indian users are planning to purchase their next mobile phone in the Rs x,000-Rs fifteen,000 price range, a new survey said on Monday, adding that Xiaomi is the near preferred brand for consumers' next buy in this segment.

While two in 3 users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their electric current smartphones, said "Consumer Lens", a global research program by Counterpoint Research.

"Mobile telephone users in Bharat are becoming more sophisticated as many of them are on their second or 3rd smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade," said Pavel Naiya, Senior Analyst, Consumer Lens.

Information technology took less than half dozen months for some of the key flagship features of 2018 to accomplish the mid-tier market."This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone buy," Naiya added.

OnePlus is the preferred brand in the fast-growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable cost-points. "There is potent contest to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proffer in these 2 important cost segments," said Associate Managing director Tarun Pathak.

While Xiaomi remains the most preferred brand, Samsung is the 2nd-well-nigh preferred make. OnePlus is ahead of some of the leading smartphone brands like OPPO, Vivo, Apple and Honor equally the next preferred brand.

Source: https://beebom.com/xiaomi-preferred-brand-rs-10000-15000-segment/

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